A fast boat to China for the hoody please

Years ago Superdry was founded on a similar avenue – mixing urban fashion with Japanese typography – and to be honest we were becoming a little tired of it… But then we stumbled… Continue reading

Just ask Wes about hoody colour trends

Struggling to know what colour hoody to pull on this spring and what complementary apparel to wear? It can be quite a dilemma if you haven’t got your finger on the pulse of… Continue reading

Forget the lookbook – Bodega does it with trading cards

Obviously fashion brands want their lookbooks to give them standout over the competition. It’s strange then that they all keep to the constraint of the lookbook format and end up – in the… Continue reading

Break the mould – Kate Bush

By Ruth Greenall. Hoodywink loves an original, a one off, break-the-mould trail blazing artist the likes of whom we’ve never seen before. It’s a rare thing when such an artist emerges but when… Continue reading

Any of Biernat’s work on a hoody now please

We don’t have to write much about this because the jaw droppingly magnificent typographical posters speak for themselves. Polish graphic designer Tomasz Biernat has whipped our breath away with his wonderful and intricately detailed… Continue reading

Lose the brand at Red Bubble

By Ruth Greenall. We are suckers for a brand these days, seduced by manifestos and mottos that we hope will convey our status and success, our popularity, the cool people we hang out… Continue reading

Ciao, hoody!

An iconic design can exist anywhere and in any medium, whatever the nature of the original, whether it’s a building, logo, chair or scooter. To prove the point Hoodywink spotted this funky piece… Continue reading

Scrum down with a hoody

If you can get your head around the ‘willy-waving’ macho messages on these hoodies, there are some good heavy-weight and uber-soft favourites to be had. To be fair this fashion label doesn’t beat… Continue reading