Lose the brand at Red Bubble

Red Bubble

By Ruth Greenall.

We are suckers for a brand these days, seduced by manifestos and mottos that we hope will convey our status and success, our popularity, the cool people we hang out with and the adventures we have when we are hanging out being cool.

But in the brand wearing quest to establish our self-esteem and identity we run the risk of social suicide by, for example, wearing a snow boarding brand beyond a certain age, or a Nike tick over a beer belly.

Abercrombie & Fitch have excluded the hapless brand wearer from its products by refusing to sell XL and XXL sizes. It’s quite clear that A&F only want slender, beautiful people wearing its brands. This makes us want to recruit lots of very large people and take them shopping to the nearest store, cram them into A&F designs and go to Nobu to complain about the portion sizes.

But if you are tired of being a brand slave you would do well to turn to Red Bubble, a thriving creative community and market place selling quality products featuring the unique art works of its contributors.

Founded in 2006 in Melbourne, Australia, Red Bubble now has thousands of independent artists, designers, graffiti artists, cartoonists and photographers posting and selling their work on the website. Red Bubble sell print on demand items from a staggering collection of beautiful and original artworks. It means that what the buyer gets is a one-of-a-kind design, an anti-brand fashion piece that they can call their own.

Red Bubble say: “If you’re looking for unique and brilliant t-shirts, wall art, iPhone cases, iPad cases or other beautifully designed products we present an alternative to the mass producing hordes.”

Red Bubble is all about the artists, with an emphasis on creativity and powerfully attractive images, rather than simply attracting the buyer.

Of the Red Bubble hoody the site describes a California (that means lightweight) pullover fleece with kangaroo pocket and matching drawstring. They advise going one size up if you like it roomy and, fashion rebels, they size up to 2XL. All this and the artistic personalisation of your own choice of design from a designer working outside of the mainstream. Dare to be different hoody wearers.

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