The colour trend for a hoody this year is ‘Radiant Orchid’! Seriously?

PANTONE 18-3224 Radiant Orchid

We don’t really have our finger on the pulse of fashion and, to be quite honest, the hoody doesn’t really move to the fashion beat. We think the garment sits more in the cuddly middle of vogue, rather than the cutting edge of the catwalk.

That’s not to say the hoody isn’t influenced by trends (hip-hop being the obvious), it’s just that when Pantone revealed its ‘Colour of the Year for 2014’ to be PANTONE 18-3224 Radiant Orchid we couldn’t really see it catching on in the hoody world.

According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Radiant Orchid (that’s light purple if you’re a man reading this) reaches across the colour wheel to intrigue the eye and spark the imagination. She goes on to say, “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.

“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

No, we have no idea what all that means either but then we poured over the images on the Pantone website and social media timelines – especially its Instagram feed – and, you know what, we’re all rather inspired by this charming, fun and glowing purple.

If it’s good enough for the 2014 spring catwalks, red carpets and fashion designers, including Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi, then lets see the hoody have a play with this winning purple Pantone.

Just so you know, Pantone searches the world looking for colour influences in order to name ‘Colour of the Year’. This can include the entertainment industry and films in production, travelling art collections, new artists, popular destinations and other socio-economic conditions. Influences may also come from technology, availability of new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.

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