Could the hoody bridge East and West with the help of Chineasy?
By Ruth Greenall.
Hoodywink loves elegant simplicity, and these quirky and colourful designs produced by ShaoLan Hsueh and Noma Bar are simplicity itself. But behind the charming images lies a bold ambition to bridge the gap between East and West.
ShaoLan has created a language guide she calls ‘Chineasy’ and with Noma, and her team, has painstakingly researched the definition, origin and history of individual characters of the Chinese language and incorporated them into engaging images to help non-Manderine speakers understand their meaning.
With support from Kickstarter, ShaoLan has raised the funding to publish the first batch of Chinese characters in a book, which will become commercially available this year. Inevitably, we recommend that these quirky and sharp designs should also find their way on to hoodies. We could all be educating each other simply by pulling on a hoody and being seen!
ShaoLan recalls beginning to learn the twenty thousand characters of the Chinese language at the age of five, and continuing to learn individual characters daily for the next fifteen years. But she assures us that from the tens of thousands of characters, learning only a few hundred will give us an understanding of basic Chinese literature and an insight into Chinese culture and art.
As China and India continue in their socio-cultural ascent their is no doubting the value of this innovative project. Hoodywink is cheering on this effort to help East and West better communicate using stunning visual style.