Converse in a fun way – not in shoes
The perfect complementary footwear to accompany the ubiquitous hoody is arguably the iconic sneaker. Timeless, irreverent, comfortable and – like the hoody – the more you wear them the better they look.
So, when we saw the latest Converse ad we got a little giddy. It’s part of the ‘Shoes Are Boring. Wear Sneakers.’ campaign. Yes, this sort of bouncing around having a laugh at the expense of less trendy people is pretty much done to death but Converse has pitched it brilliant by also poking fun at sneaker wearers too.
It’s not full of posing, humourless adolescent looking models and doesn’t take itself serious. It is subversive, funny and self-mocking, which we get. Of course, if also helps that we worship at the feet of Converse.