If the hoody had a lookbook, we’d want it to be like Rapha’s

Rapha The Spring/Summer lookbookYou would think it would be impossible to make lycra cycling shorts look effortlessly cool but Rapha has gone and done it (and some) with it’s new lookbook.

The Spring/Summer lookbook is the Alpine pinnacle and the tour de force of exactly how to do it. It’s blessed with wonderful photography that sweeps through vast landscapes, captures intimate moments and the sheer endurance of cycling. It does all this while showcasing Rapha’s new range to perfection.

The whole thing beautifully illustrates the sport, the lifestyle and the clothing – and can be totally appreciated by people who don’t like to get around on two wheels.

We’re not quite sure how such a lookbook would translate when it comes to the hoody? May be big photographs of sofas, close-ups of intimate BBQ parties, reportage shots of hungover people on Sunday afternoons… We’re not sure but we’d want to make it work.

We’re once again indebted to It’s Nice That for featuring Rapha’s lookbook.

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