1950s packaging is cool (except for the lung cancer)
There is something wholesome and dependable about the ornate typography, the faded block colours, the quaint tag-lines and outrageous advertising claims. They provide a real visual innocence and wonder that seems pretty cool in this cynical age of multi-channel brand marketing and customer demographics.
Deep down of course we know that it wasn’t better in those days – just out of a World War, butter was rarer than morals in modern banking and they were still using babies to sell cigarettes – but the packaging artwork would make our hearts skip if it adorned the front of a hoody.
The place to be if you adore packaging nostalgia is the Museum of Brands in Lonsdale Road, Notting Hill, London. It’s an inspiring homage to the everyday packaging that plays a bigger role in our lives than we give it credit for.